How to choose your wedding cake

Mar 2, 2020

How to choose your wedding cake, in a world where there is so much choice and a city where there are so many possibilities?!

You might have done the classic thing; set up a Pinterest board for every aspect of your wedding, including the wedding cake. And then, bam! Overwhelm hits! There are so many possibilities out there for your wedding cake that you end up going down a Pinterest hole into the abyss.

There is scientific evidence to suggest that too much choice actually stresses us out. Wedding planning doesn’t have to be stressful and shouldn’t be! So many a couples come to me saying that the love all my cake designs and couldn’t possibly choose one. They also want an aspect of lots of different cake designs all put together and sometimes this can be overkill and just wouldn’t work.

So how do you choose your wedding cake when there are so many ideas and the possibilities are endless?

Think about your priorities

What do you and your partner consider important for your big day? Without going too much further, is the cake a priority?  You must think I am crazy for asking this question, but it’s worth thinking about as this can determine what kind of cake you might choose.

Consider that if you try to please each one of your guests that you can end up pleasing no one because then you, as a couple won’t be happy either. You might find that when you think about this you are able to cut out some of the ideas and possibilities you originally had.


Take inspiration from everywhere

While there are lots of possibilities out there, a lot of cakes can also end up looking the same. Do you really want your cake to look the same as last week’s or would you rather go for something unique? Inspiration for your wedding cake can come from just about anywhere. You can get really creative with your wedding cake and incorporate aspects of your theme, colours or styling into it. Consider choosing a wedding cake designer who will help you to create something completely bespoke and unique just for your big day.


Love it or hate it, traditional fruit cake is a thing of the past for wedding cakes, unless you specifically request it. Not only is a piece of fruit cake really heavy after demolishing a three course meal on your wedding day, but the demand for it has now been replace with lighter sponge cake options. And if you’re a cake lover like me, you’ll know that with sponge cake, there are so many flavour possibilities. Even with a show piece like a wedding cake, the proof is still in the eating, or so it should be.

Choose a wedding cake with fun, punchy and exciting flavours to help your cake stand out not just on the outside, but on the inside too. I offer nostalgic flavours based on classic ice creams like raspberry ripple and Neapolitan and also alternative ones like sticky toffee pudding or rum and ginger. There is no need for boring cake, so choose your wedding cake maker based on the flavours they provide.

The whole package

Even after having delivered hundreds of cake, I still have to admit that delivering wedding cakes isn’t my favourite part of running my business. When choosing your wedding cake and ultimately, choosing the person who will make it for you, it’s worth considering whether that person will deliver it for you and if they will do it well. I’ve heard so many stories of wedding cake collapses and this is perfectly avoidable as long as the person making and delivering the cake knows what they are doing.

So when you’re considering what cake you’d like to have, also consider making sure that person provides the whole package including delivery and set up of the wedding cake so you can be enjoying your time with the people who are important, rather than stressing about whether your cake arrived safely.

Your venue

Choose a cake design that will work with your venue. You might have your eye on a super modern cake idea, but will this work in your rustic barn venue. It might, but also it could look really odd. Your cake designer should be able to advise you on whether they think your cake is a good fit for your venue and they should consider where the cake will be set up while designing it for you. Little details like busy wallpaper in the background mean that the cake might not benefit from being patterned, the colours and the lighting of the room should also be considered and make sure your cake will have a backdrop suitable for photos so that your wedding photographer can get the best shots of it.

Pick the right supplier

Once way you might choose your wedding suppliers is on price, and that’s fine, of course. But I think it’s worth considering what a supplier’s strengths are and how you connect with them. One cake maker can’t necessarily excel at making all types of cakes. I’d recommend choosing a supplier you connect with and who also has a proven track record of creating cakes like the one you want. As with all your suppliers choose a wedding cake maker or designer that’s the right for your wedding.

So, how do you choose your wedding cake?

Well, it’s more than just a cake really. There are so many different types of cake makers now that it’s not one size fits all. Look around for wedding cake makers and if you’re looking to go that one step further, choose a wedding cake designer to help you bring your vision to life. Choosing the right one will help you make those all important decisions along the way.

If you’ve got any questions about your wedding cake or about wedding cake design in general, get in touch. I’d love to hear from you!

K x

About the writer and cake enthusiast…

Hi! I’m Katie and I have been fully cake obsessed since, forever…

Malarkey Cakes is built on a mixture of all my passions. My work is inspired by my background in art and design and I’m honoured to make wedding cakes for couples in love in London and the South East.

I’m passionate about blogging to share my knowledge and give guidance on the ins and out of ordering a wedding cake, making the most of it and making sure it gets the attention it deserves. I also share my tips on wedding planning and team up with fellow suppliers I am lucky enough to work with and who I highly recommend.

When I’m not designing, making or eating cake, you’ll find me trying out new food in London’s amazing restaurants, drinking great coffee, taking in stunning architecture, on long walks, smashing a decent weights workout or exploring the world.

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