Wondering how much to budget? Firstly, congratulations! You’re engaged! Welcome to the world of wedding planning. I’ve been there! It can be a rollercoaster. I’m sure you’re familiar with the bombardment of the same questions from everyone about your big day. Have you set a date? Have you got your venue yet? What’s your dress like? Can I come dress shopping with you (the whole world).
Wedding cake budgeting- information overload
There is so much information out there for brides (not suggesting that grooms aren’t involved at all) to become completely overwhelmed by. An infinite number of magazines, blogs, wedding fairs, instagram posts, advice from everyone you know and not to mention getting completely lost in inspiration on Pinterest.
And if you talk to others who are already married they might well tell you what they did for their wedding and advise you to do the same, or something completely different. They might also tell you how much they paid for things…
Which brings me on to budgeting for your wedding cake…
I’m not a fan of comparing. In business especially, I don’t think it’s helpful or healthy. Do you really want your wedding to be the same as your friend’s wedding from last year? It was completely epic and you want to have all the things they had and basically recreate theirs!
Wedding Cakes are personalised and therefore pricing is unique
One of the reasons I love working in the wedding industry is that weddings are, or in my opinion, should be a very personal thing. The wedding industry has come on leaps and bounds in terms of the amount of choice readily available to couples now. But even when I got married 4 years ago I knew I didn’t want to get married at a venue that offers a package with the same food, DJ, Chair covers (don’t even start me on chair covers!) and the same cake as last week’s wedding.
My thoughts are that a wedding should be personal to a couple and say something about their personalities, tastes and interests. So if you are to compare everything with everyone else’s wedding, surely your wedding won’t end up being as unique as it could be. If your best friend paid £500 for their wedding cake last year, it doesn’t mean yours will cost the same.
I make modern, bespoke, modern wedding cakes in London. Each of the cakes I make is as unique as the couple I make them for and generally I work on a lot of weddings that are an absolute pleasure as their other suppliers will have been handpicked by the couple because they will hand make, create and design flowers, stationery and venue styling that’s completely personal to the wedding couple.
Where do your budget numbers come from?
I get a lot of enquiries for my unique cake designs and I send out my price guide, only to receive a response along the lines of “Oh that’s a shame, my budget is £300, or £500”. It’s interesting to hear this as well as disheartening, because I often wonder where couples get these figures from. Are they from blogs or magazines suggesting that ‘this much’ should get you a decent wedding cake. Or are these numbers just from talking to others who have already had their wedding?
Having done some research on my instagram page asking followers and clients how they have budgeted for specific parts of their wedding, the answer is pretty much as predicted. There seems to be an industry standard for specific things set by comparing with others and blogs and magazines giving brides budgets to stick to based on nothing concrete.
Getting the unique wedding cake you want
I think it’s necessary to realise that you won’t necessarily get the cake you want for £300 or £500. I won’t go into all the details of making a wedding cake, although you can read about that in my blog post: The Stages of Making a Wedding cake. Wedding cakes are not cheap to make, expenses are high and despite the fact that most cake makers love what they do, they should also be paid and valued for their time, skills and expertise.
My guide price for a three tier wedding cake to serve 100 guests is from £750. Pricing is a tricky thing and each wedding supplier will have their own pricing for varying reasons. I can’t compare my cake pricing to someone who lives in Yorkshire for example, or someone who pays a mortgage while I pay London rent. Or a cake maker who only makes buttercream cakes and has a delivery driver, while I deliver my own. All these intricacies make pricing hugely different from one supplier to the next.
That’s why I’d say, when looking for your wedding cake designer, I wouldn’t recommend shopping on price. I’d look for the cake you like with the quality and finish you’re looking for in the style you want, and ask what cost of that cake is, before assuming it’s ‘too expensive’ and adjust your budget accordingly.
If you’d like to know more about the cost of a three tier wedding cake you can view my other blog post here.
And if you’re interested in how much my unique modern wedding cakes cost, you can view my price guide here and get in touch for more info.