How does wedding cake design work?

Mar 11, 2020





a person who plans the look or workings of something prior to it being made, by preparing drawings or plans.

“a leading cake designer”

Before we go much further here, it’s worth distinguishing the difference between a cake maker and a cake designer.

As a cake designer, I work with clients to design their wedding cake. I create sketches and there is a design process behind developing one of my wedding cake designs. You can read more about the difference between a wedding cake designer and a wedding cake maker in this blog post.

But, how does wedding cake design work?

The wedding cake design process

Designing a wedding cake is a process. From initial enquiry all the way through to the finished product, let me take your through step by step…

Initial enquiry

Most of my initial enquires are received through the enquiry form on my website. This form is set up with the important questions I will need answered so I can first check my availability. Next, I’ll respond with an estimate or send across my price guide to give an idea of the range of prices to be expected.

At this stage I also consider if the brief is something I can fulfil or whether it’s best to recommend another baker for the job if I believe they will be a better fit. Perhaps the style of the cake a client is looking for is something I wouldn’t usually work on and I always consider this at the initial enquiry stage.

Arranging a meeting

Once I have confirmed my availability, an initial estimate and price guide has been sent over to a potential client, the next step is to arrange a convenient time to meet for a wedding cake tasting and design consultation.

I send out a form to be completed with a couple’s choice of four flavours from the menu I offer, as well as a scheduler to book in for a convenient time and date. I usually hold my wedding cake taster session on weekday evenings or on some designated taster days that I pre organise.

Wedding Cake tasting and consultation

This is where we really start the wedding cake design process. As well as being an opportunity for a couple to taste their favourite cake flavours, it’s also a chance for us to sit down and go through what exactly it is that they want from their wedding cake.

I encourage couples to bring along any ideas and inspiration they might have that I can take and apply to their wedding cake design. This can be from colours to styling, flowers to fabrics and everything in between. Wedding cake inspiration can come from just about anywhere. We will also discuss the details of the day, where the cake will be set up, logistics and any extras like wedding cake styling, cake stands and set up.

Once a couple have decided on the cake flavours they’d like, I’ll not down all the ideas we have discussed and any information I’ll need to take forward to the design process.

Designing the wedding cake

As soon as possible after the wedding cake tasting and design consultation, I will create an initial sketch of up to two ideas for a wedding cake design. I create my wedding cake designs digitally and find that this really helps couples visualise how their cake will look on the day.

As phase one, I will send over the initial wedding cake sketches and a couple can choose what aspects they would like to see on their wedding cake as well as what they would like to change. Once I have the feedback from a couple on the first round of sketches, I will then go on to a second round working on one design and tweaking it until the couple are happy with the design. At this point I will be able to let them know the final costing of the cake considering all the details they have chosen.

I will send over a wedding cake proposal to a client which consists of their wedding cake design, any extras such as wedding cake stands, the full details of their wedding cake and a final quote to be accepted.

Confirmation and payment

Once a couple’s wedding cake proposal has been accepted, I require a 50% deposit to book in their date. They’ll also need to sign my terms and conditions. I then require the remaining balance to be paid 8 weeks before their wedding date as well as all details to be reconfirmed at this time too.

The fun part; Making the wedding cake

And then, of course is the most important part. Baking and decorating a wedding cake along with delivering and setting it up usually takes the best part of 4 days.

I closely follow my client’s requirements and keep the sketch and order from pinned up on my board to refer back to. This part where the cake is realised has to be the most fun part for me. And of course for a couple, to see the cake in real life I always hope is one of the ‘wow’ moments of their day.

If you’d like to know more about my wedding cake design process, get in touch. I’d love to hear from you.

And if you’d like to know more about the wedding cakes I offer, you can view my wedding cake gallery here.

Thanks for reading How does wedding cake design work. Until next time.

K x



About the writer and cake enthusiast…

Hi! I’m Katie and I have been fully cake obsessed since, forever…

Malarkey Cakes is built on a mixture of all my passions. My work is inspired by my background in art and design and I’m honoured to make wedding cakes for couples in love in London and the South East.

I’m passionate about blogging to share my knowledge and give guidance on the ins and out of ordering a wedding cake, making the most of it and making sure it gets the attention it deserves. I also share my tips on wedding planning and team up with fellow suppliers I am lucky enough to work with and who I highly recommend.

When I’m not designing, making or eating cake, you’ll find me trying out new food in London’s amazing restaurants, drinking great coffee, taking in stunning architecture, on long walks, smashing a decent weights workout or exploring the world.

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